I love Pinterest. It’s the first place I go when I am looking for an idea for something, from dinner to birthday themes and decorations, holiday crafts, or blogging tips. It’s also where I store all of the amazing things I want to try or make some day (probably way too many amazing things if I’m being honest!). A lot of people use Pinterest just like I do, making Pinterest the ideal place to post your content if you’re a blogger. You really have a high chance to be found there, so you definitely want to be taking advantage of that and maximizing your presence on Pinterest.
Since the beginning of 2016 I have increased my traffic on Pinterest from around 15% to over 50%. This means that over 50% of the traffic that comes to my blog is from Pinterest. That is HUGE, and it only took me a couple months to do it. You can do it, too. Here’s how to increase your Pinterest traffic.
Convert to a Business Page
If your Pinterest page is a personal page, take the necessary steps to convert it to a business page. This includes changing the name, profile photo, description, etc., and then changing to a business page officially via Pinterest.
Implement Rich Pins
Rich Pins are pins that include extra information built right into the pin, as well as your favicon/logo, and a little blurb that says “from your blog name”. It makes your pins look more professional, as well as increases the likelihood that they will be re-pinned or clicked. Find out more and implement Rich Pins here.
Create Optimized Graphics
If you want your pins to come up in search, as well as be re-pinned and clicked, there are a few things you need to do to your images before you pin. Above is an example of one of my Pinterest optimized images.
- Size it appropriately. The most successful pins are tall and thin. I personally start with 735 pixels wide, 2400 pixels high. If I need to crop shorter, I do, but it has been said that 735 x 1102 is the perfect image size. I wouldn’t go any shorter than that, nor would I expect success from horizontal images. You can absolutely pin horizontal images, but make sure you have at least one tall and thin image.
- Perfect the design. You will want colourful, bright, sharp photography. High quality is key. You’ll also want some text that makes the topic of the pin very clear. Keep it simple. Bold, easy to read fonts in complimentary colours. Nothing too bright or harsh. If you don’t have Photoshop, a really great platform to use to make graphics is Canva. It’s free, and it has the ideal Pinterest image sizing built right into it as a selection. Try to keep your images branded so when people see your pins they can recognize that it’s yours! This may take some time for you to master, but as long as you’re working to have great images, your pins should stand out, whether they all flow together or not.
- Name your files properly. If your pin subject is “10 ways to organize your pantry”, then that is what you want to name the file when you save it. This will not only help your pins pop up in Pinterest search, but it’ll help with Google search, too.
- Watermark it. I put my blog url at the bottom or top of all of my images. You could also use your logo. Whatever you choose, you may wish to watermark, because after all of your hard work, it would really stink to have your image ripped off.
Describe Your Pin Perfectly
You really want to make sure you’re actively doing this for all of your posts. To make sure that your posts are described perfectly when people pin from your blog, you will want to update your image descriptions. On WordPress that looks like this:
So now I know that when someone pins this image, the description will say “Delicious Spinach and Sun Dried Tomato pasta with a creamy Cauliflower Alfredo sauce – bring Tuscany home with Catelli pasta!” UNLESS they change it manually.
Pin, & Pin Often
There’s a rumour going around about Pinterest’s algorithm (those algorithm’s are top secret stuff!). People are saying that the more active you are on Pinterest, the more likely your pins are to stand out. If you’re too busy to keep up with regular pinning (like 50+ pins per day at least), you can schedule services to pin for you. Some popular ones I like are Buffer, Tailwind, or Board Booster. With these tools I have increased the traffic to my blog via Pinterest, maintained an active presence on the platform, and seen an increase in both re-pins and follows to my account. Board Booster is probably my favourite if I had to choose because I can also set it up to clean up my boards and keep my pins constantly posting and refreshed.
When I pin, this is how I do it. I pin to my blog board first. Once I have pinned there, I open that pin within my blog board and I re-pin it to any relevant boards I have access to. This includes group boards. So for example, if it is a recipe, I will pin it to my blog board. Then I re-pin it to relevant food boards, and relevant group boards. Each time I re-pin it I am increasing its chances of being seen, and in turn, clicked on.
Pin to Group Boards
Some group boards have thousands of followers, and with some really talented contributors, it’s plain to see why. Whenever you pin to these boards you are increasing the chances of your pin being seen. Find some great group boards in blogging Facebook groups or the Pinterest Group Boards group.
Get (& Give) a Boost
Lastly, and possibly most importantly, is to enlist the help of some friends to give your pin a boost. I do this in Facebook groups in what is called “pin for pin” threads. This means that you post the link to your pin, and so will others. You will pin each of their pins and in turn they will each pin your pin. In some groups this can bring your pin over 50 re-pins, and exposure to thousands of people. I probably don’t need to explain to you how beneficial that is! My favourite group to do that in is called Bloggers Get Social.
You can keep up with your Pinterest success and traffic stats via Google Analytics for your blog, and Pinterest Analytics for your Pinterest profile. But I guarantee that if you are doing all of the above things for your posts, you will see your traffic increase in no time!
Do you have any tricks for Pinterest that I missed in this list? Don’t forget to follow me there!