My favourite thing about shopping small is when the items are handmade. You can tell the love that went into each product – from the development, to the stitching, every step with care and precision. I couldn’t describe Sighfoo better!
Sighfoo is owned by Jennifer, who creates little creatures out of recycled sweaters! She sent us a cactus friend and an adorable matching tank top, and B just loves them. She says “cac-us” all day long when she has either item with her. The cactus is the perfect sized pal to carry around, and he is made so well. He is stuffed tight, so he isn’t floppy, and he is durable. The stitching is strong. PLUS he has a sweet little flower atop his head. Just too cute for words.
The tank top says ‘HUGS?’ on it – which is both hilarious and sweet. I mean, it’s a cactus, guys. I dunno about you, but whenever I even get CLOSE to my real cactus, it stabs me. And it is sharp! Not the kinda thing you wanna give a big hug, so the humour of this adorable shirt is certainly not lost on me. And look at his sweet little smile!
Learn more about Jennifer and her shop, Sighfoo below:
Please tell us a little bit about yourself!
Hi my name is Jennifer Syfu Chornenky and I’m a toy designer, t-shirt designer, glass bead maker and an obsessed gardner. I work out of my home in Phoenix, Arizona. My husband and I just had a baby boy about 2 months ago and it has been wonderful and challenging!
Please tell us a little bit about your company – How did it come to be?
My company has morphed into different things over the years. About 8 years ago I had to leave my graphic design job in Chicago due to illness. My kidney transplant failed and I had to start dialysis. I needed to keep occupieo I started crafting: Painting, crocheting, jewelry and glass making. I discovered the indie craft community and started selling my work at cool fairs. Meanwhile, through the incredible generosity of a friend, I received another kidney. This freed me to move Arizona to start fresh.
Long story short I stumbled upon plushie making and began creating and selling my original designs. I try to be as eco-friendly as possible and use upcycled wool sweaters for the little creatures I make. Recently I started selling baby tees based on my plushie designs.
What have you learned since you opened your business?
I started my business because I love making things – but I’ve learned over the years I have to wear many hats. Manufacturing, marketing, accounting… as much as I enjoy crafting, it is only one facet of what I do. I’m learning how to promote my work through social media, and I watch closely to see what other successful brands are doing. It’s hard to keep my finger off the buy-button! I go online to market my Foo’s and Shirts, and just see so many other wonderful things made by other great crafters!
What is your biggest tip for someone interested in starting their own business?
There’s a lot of talented crafters out there. Do something that will make you stick out. For me, I like to add a sense of humor to my work. And upcycling sweaters is both eco-friendly and means that every creature I make is one-of-kind. I hand sew each one. Find your thing, and run with it!
What does a day in your life look like?
Now that we have a new baby my days have been a little crazy. I try to get as much done as I can while my little one sleeps. I find myself waking up at 4 or 5am to work in my vegetable garden, which is an important extension of myself. Then in between feedings, changing diapers and playtime I sew and package orders. Once in awhile I can even hand sew while nursing.
Who inspires you?
My husband is a great inspiration. He is so encouraging! He is my biggest fan. Also, he’s been a huge help taking photos of our shirts and toys. And he is a wonderful father.