I have gotten a lot of wonderful compliments about my instagram photos, and with them some questions on how to achieve the same look that can be found on my feed. So I thought I would write up a quick guide on how to achieve a nice, light, consistent look for your own instagram feed!
Take your photo. Yes, photos taken with a DSLR look really great, but you don’t NEED a DSLR to achieve the appearance you want. Above you will see a photo taken with an iPhone 5C. I took it in natural sunlight. And here’s a GREAT tip for flat lay’s and the like – use a plain white bristol board as a backdrop! They are usually 2 for $1 at the local dollar store, and once it starts to get creased and dirty, you can give it to your little ones to colour on, or use it for something else.
Download a good photo editing app. I recommend Afterlight – you can edit photos, add beautiful filters, and even add borders and shapes. This is the app I use daily to edit my photos and add the white border around them.
Adjust the brightness and colouring of the photo. Turn the brightness up high enough that it brightens the photo without making anything difficult to see. I also turn the saturation up to boost colours, and turn the shadows up. Play with your settings to see what they do. I personally don’t use the filters often, but they are there and they are actually quite nice. For the most part, the most popular photos on Instagram are simple – not cluttered, very minimal, and they are bright. White/light backgrounds are great. Make sure there isn’t a lot of clutter in your background, or if there is, crop if you need to.
Please note: There is only SO much that the editing apps can do, and because of this you will want to ensure you are taking the best photo you can to start. My biggest tip is NEVER USE FLASH. Use natural light whenever you can. If your goal is a popular feed you will want to be sure to post photos that are of good quality, not post just to post. Combine all of these tips and you should have no problem increasing the quality and overall appeal of your photos!
Using the crop, border, and shape options, you can add white edges to your horizontal photos, or crop them to square directly in the app, if you wish. I always use square photos, but in the past I have used the app Whitagram to add white edges to my photos so they’d upload to Instagram without having to be cropped. However this app does this for you, so no need for any extra apps.
Obviously this step is optional and it is totally up to you what shape you want your photos to be. I would recommend they all be the same shape or position if you want your feed to be streamlined and/or make your brand appear recognizable.
Upload to Instagram and you’re done!
Do you have any tips for achieving the perfect Instagram photo?